Marketing-Management : Analyse, Planung und Kontrolle
Philip Kotler
| Alternative title: | Marketing management <dt.> |
|---|---|
| Year of publication: |
1982 ; 4., völlig neubearb. Auf.
|
| Authors: | Kotler, Philip |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Marketingmanagement | Marketing | Management | Kongress |
| Extent: | XXI, 763 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7910-0337-2 |
| Source: |
Persistent link: https://www.econbiz.de/10009605851