Marketing management : analysis, planning, and control
Philip Kotler
| Year of publication: |
1984 ; 5. ed.
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
| Subject: | Absatz | Hand- und Lehrbu§ cher, Nachschlagewerke |
| Extent: | XXI, 794 S. graph. Darst. 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-13-558024-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014386618