Marketing management : analysis, planning, implementation, and control
Philip Kotler
| Year of publication: |
1991 ; 7. ed.
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
Englewood Cliffs, NJ : Prentice Hall |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 756 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-552480-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004105570