Marketing management and strategy : an African casebook

edited by George Tesar and John Kuada

pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control.

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Year of publication:	2013
Other Persons:	Kuada, John E. (contributor) ; Tesar, George (contributor)
Publisher:	Abingdon, Oxon : Routledge,
Subject:	Marketingmanagement \| Marketing management \| Afrika \| Africa \| Entwicklungspolitik \| Development policy

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Extent:	1 online resource (xviii, 257 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages [248]-253) and index.
ISBN:	978-0-203-07166-3 ; 978-1-135-09620-5 ; 978-1-135-09615-1 ; 978-1-135-09619-9 ; 978-0-415-78333-0 ; 978-0-415-78334-7
Other identifiers:	10.4324/9780203071663 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014498588