Marketing management and strategy : an African casebook
edited by George Tesar and John Kuada
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Tesar, George (ed.) ; Kuada, John E. (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketingmanagement | Marketing management | Afrika | Africa | Marketingstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVIII, 257 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index An assessment of external environments for enterprises diagramAfrican harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources. An assessment of external environments for enterprises diagram ; African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni Will privatization save nigerian rail transport system? / Robert Madu and John Kuada Perspectives on executive and managerial strategies and operations ; Diagram ; Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly The Kenyan milk market : growth enabling policies and strategies / John Kuada Executive and managerial strategic action on the enterprise level ; Diagram ; Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa Effort school or more effort? / Fred Mugambi Mwirigi Marketing action diagram ; Danso fruit drinks (DFD) Ghana Limited / John Kuada Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig Marketing rewards and executive and managerial control diagram ; Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar Ghana craft company / John Kuada Conclusion ; Integrated model diagram ; Strategic planning diagram ; Bibliography ; Web resources. Erscheint: 01. Februar 2013 |
| ISBN: | 978-0-415-78333-0 ; 978-0-415-78334-7 ; 978-0-203-07166-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009713279