Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate
Year of publication: |
1993
|
---|---|
Authors: | Baalbaki, Imad B. ; Malhotra, Naresh K. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 10.1993, 1
|
Publisher: |
MCB UP Ltd |
Subject: | International marketing | Marketing management | Market segmentation | Marketing strategy | Standards |
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