Positioning for international market segments in higher education : evidence from Saudi Arabia
Year of publication: |
2014
|
---|---|
Authors: | Qandile, Yasine A. ; Oganesyants, Natalia |
Published in: |
Business education & accreditation : BEA. - Hilo, Hawaii : IBFR, ISSN 1944-5903, ZDB-ID 2536578-2. - Vol. 6.2014, 2, p. 61-69
|
Subject: | Positioning | International Target Segments | Higher Education | Saudi-Arabien | Saudi Arabia | Studium | University education | Marktsegmentierung | Market segmentation | Internationales Marketing | International marketing | Hochschule | Higher education institution | Marketingmanagement | Marketing management |
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