Extent:
XV, 408 S.
graph. Darst.
25cm
Type of publication: Book / Working Paper
Language: English
Notes:
Previous ed.: 1999
Formerly CIP
Includes bibliographical references and index
ISBN: 0-19-927182-8
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10002259731