Marketing management for nonprofit organizations
Year of publication: |
2005 ; 2. ed.
|
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Authors: | Sargeant, Adrian |
Publisher: |
Oxford [u.a.] : Oxford University Press |
Subject: | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Nonprofit-Bereich | Marketing |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
Extent: | XV, 408 S. graph. Darst. 25cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Previous ed.: 1999 Formerly CIP Includes bibliographical references and index |
ISBN: | 0-19-927182-8 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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