Marketing management in retail customer satisfaction : opportunity and challenges
Year of publication: |
2023
|
---|---|
Authors: | Rosário, Albérico Travassos |
Published in: |
Management and marketing for improved retail competitiveness and performance. - Hershey, PA : IGI Global, ISBN 978-1-6684-8574-3. - 2023, p. 1-24
|
Subject: | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
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