Marketing management in the football industry : guidelines, trends, and proposals
Year of publication: |
2022
|
---|---|
Authors: | Moraes, Ivan Furegato ; Rocco Jr., Ary José ; Bastos, Flávia da Cunha |
Published in: |
Sport marketing in a global environment : strategic perspectives. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-27004-1. - 2022, p. 107-125
|
Subject: | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Fußball | Football | Profisport | Professional sports | Brasilien | Brazil |
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