Marketing management : knowledge and skills
J. Paul Peter; James H. Donnelly
| Year of publication: |
c 2007 ; 8. ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Donnelly, James H. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketingmanagement | Marketing management | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 813 S. Ill., graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references (p. 789-795) and indexes |
| ISBN: | 0-07-110722-3 ; 978-0-07-110722-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003189613