Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Philip Kotler, Kevin Lane Keller, Marc Oliver Opresnik
| Alternative title: | Marketing management |
|---|---|
| Year of publication: |
[2015] ; 14., aktualisierte Auflage
|
| Authors: | Kotler, Philip ; Keller, Kevin Lane ; Opresnik, Marc Oliver |
| Institutions: | Pearson Deutschland GmbH (publisher) |
| Publisher: |
Hallbergmoos/Germany : Pearson |
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 947 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 851-911 |
| ISBN: | 3-86894-121-5 ; 978-3-86894-121-0 ; 978-3-86326-735-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490317