Marketing management
Year of publication: |
2010
|
---|---|
Authors: | Marshall, Greg W. ; Johnston, Mark W. |
Publisher: |
Boston [u.a.] : McGraw-Hill |
Subject: | Marketingmanagement | Marketing | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Fritz, Wolfgang, (1992)
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Marketing und Vertrieb : Fundamente für die marktorientierte Unternehmensführung
Winkelmann, Peter, (1999)
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Abschied vom Marketing : Interfusion statt Marketing
Gerken, Gerd, (1990)
- More ...
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Marshall, Greg W., (2010)
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Johnston, Mark W., (2010)
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Essentials of marketing management
Marshall, Greg W., (2011)
- More ...