Marketing management : past, present and future
Year of publication: |
[2021] ; Fourth edition
|
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Authors: | Czinkota, Michael R. ; Kotabe, Masaaki ; Vrontis, Demetris ; Shams, S. M. Riad |
Publisher: |
Cham, Switzerland : Springer |
Subject: | Marketingmanagement | Marketing management |
Description of contents: |
Web Exercises: These mini sections provide students with real world issues and suggest websites for more information.
Table of Contents [gbv.de]
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Extent: | XXVIII, 880 Seiten Illustrationen, Diagramme |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | English |
ISBN: | 978-3-030-66915-7 ; 978-3-030-66916-4 |
Other identifiers: | 10.1007/978-3-030-66916-4 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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Marketing to an aging population : selected readings
Schewe, Charles D., (1990)
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Fantapié Altobelli, Claudia, (1990)
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Developing business strategies
Aaker, David A., (1988)
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Marketing Management : Past, Present and Future
Czinkota, Michael R., (2021)
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Stakeholder engagement for innovation management and entrepreneurial development : a meta-analysis
Shams, S. M. Riad, (2020)
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Shams, S. M. Riad, (2024)
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