B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Year of publication: |
2024
|
---|---|
Authors: | Shams, S. M. Riad ; Kazi Sohag ; Islam, Md. Monirul ; Vrontis, Demetris ; Kotabe, Masaaki ; Kumar, V. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 253-274
|
Subject: | Sustainable development | B2B marketing | B2B disruptions | Economic policy uncertainty | Geopolitical tension | Industrial value-added | Quantiles via moments | Sustainable marketing | Nachhaltige Entwicklung | B-to-B-Marketing | Business-to-business marketing | Wirtschaftspolitik | Economic policy | Welt | World | Lieferantenmanagement | Supplier relationship management | Geopolitik | Geopolitics |
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