Marketing management : text and cases
Douglas J. Darymple; Leonard J. Parsons
| Year of publication: |
2000 ; 7. ed
|
|---|---|
| Authors: | Dalrymple, Douglas J. ; Parsons, Leonard J. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketingmanagement | Marketing management | Marketing | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 707 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1995 Auf Haupttitels. fälschl.: Douglas J. Darymple - richtiger Name: Douglas J. Dalrymple Literaturangaben |
| ISBN: | 0-471-33238-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001430351