Marketing management : text and cases
Douglas J. Dalrymple; Leonard J. Parsons
| Year of publication: |
1995 ; 6. ed
|
|---|---|
| Authors: | Dalrymple, Douglas J. ; Parsons, Leonard J. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-60002-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000150865