Marketing management
Russell S. Winer
| Year of publication: |
c2004 ; 2. ed., internat. ed.
|
|---|---|
| Authors: | Winer, Russell S. |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 481 S Ill., graph. Darst 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index. - "Pearson International Edition" - p. [4] of cover : No price |
| ISBN: | 0-13-122801-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001765970