Marketing management
Russell S. Winer
| Year of publication: |
2004 ; 2. ed., internat. ed.
|
|---|---|
| Authors: | Winer, Russell S. |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
| Subject: | Marketing | Management | Marketingmanagement | Lehrbuch |
| Extent: | XXV, 481 S. : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: Reading, Mass.: Addison-Wesley, 1999 |
| ISBN: | 0-13-122801-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004782016