MARKETING - How to Market to Generation M(obile) - Young consumers have been notoriously difficult for advertisers to reach. Mobile marketing might provide the answer, but only if companies understand some basic principles.
| Year of publication: |
2008
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|---|---|
| Authors: | Sultan, Fareena ; Rohm, Andrew J. |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 49.2008, 4, p. 35-42
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