Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Fareena Sultan, Andrew J. Rohm & Tao (Tony) Gao
| Year of publication: |
2009
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|---|---|
| Authors: | Sultan, Fareena ; Rohm, Andrew J. ; Gao, Tao Tony |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 4, p. 308-320
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| Subject: | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Datenschutz | Data protection |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893290