Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Gerald Zaltman ; Lindsay H. Zaltman
| Year of publication: |
2008
|
|---|---|
| Authors: | Zaltman, Gerald ; Zaltman, Lindsay H. |
| Publisher: |
Boston, Mass. : Harvard Business School Pr. |
| Subject: | Verbraucherverhalten | Metapher | Marketing | Consumer behavior | Metaphor |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 230 S., [4] Bl. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4221-2115-3 ; 1-422-12115-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004907623