Marketing methods to improve company strategy : applied tool and frameworks to imrpove a company's compettiveness using a network approach
Marcos Fava Neves ; Luciano Thomé e Castro ; Matheus Alberto Cônsoli
| Year of publication: |
2010 ; 1. ed.
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|---|---|
| Authors: | Neves, Marcos Fava ; Castro, Luciano Thomé e ; Cônsoli, Matheus Alberto |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Unternehmen | Marketing | Wettbewerbsstrategie | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 127 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-415-87375-8 ; 978-0-415-87377-2 ; 0-415-87375-4 ; 0-415-87377-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004952521