Marketing : mit 10 Tabellen
Year of publication: |
2007
|
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Authors: | Schneider, Willy |
Publisher: |
Heidelberg : Physica-Verlag |
Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
Extent: | XI, 211 S. graph. Darst. 235 mm x 155 mm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverz. S. [203] - 208 |
ISBN: | 3-7908-1941-7 ; 978-3-7908-1941-0 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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Gutsche, Jens, (1995)
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton, (1997)
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Meffert, Heribert, (1997)
- More ...
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Schneider, Willy, (2006)
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Schneider, Willy, (2009)
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Schneider, Willy, (2008)
- More ...