Marketing mit Sprachassistenten : so setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein
Thomas Hörner
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Hörner, Thomas |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Künstliche Intelligenz | Artificial intelligence | Kommunikationspolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 268 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Enthält: 1 Online-Ressource |
| ISBN: | 3-658-25649-4 ; 978-3-658-25649-4 ; 978-3-658-25650-0 |
| Other identifiers: | 10.1007/978-3-658-25650-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011989862