Marketing-mix and new product diffusion : determination of optimal price and advertising strategies with a heterogeneous diffusion model
Helmut Schmalen and Heiko Kay Xander
| Year of publication: |
2004
|
|---|---|
| Authors: | Schmalen, Helmut ; Xander, Heiko Kay |
| Published in: |
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday. - Wiesbaden : Gabler, ISBN 3-409-12627-9. - 2004, p. 259-276
|
| Subject: | Marketingmanagement | Marketing management | Innovationsdiffusion | Innovation diffusion | Preismanagement | Pricing strategy | Werbeplanung | Advertising planning | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002505323