Marketing mix strategies during and after COVID-19 pandemic and recession : a systematic review
Year of publication: |
2022
|
---|---|
Authors: | Davoud Nikbin ; Iranmanesh, Mohammad ; Ghobakhloo, Morteza ; Behzad Foroughi |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 14.2022, 4, p. 405-420
|
Subject: | Customer behaviour | Effects of COVID-19 | Management practices | Marketing strategy | Recession impacts | Konjunktur | Business cycle | Coronavirus | Marketingmanagement | Marketing management | Wirkungsanalyse | Impact assessment | Epidemie | Epidemic |
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