Audience as product : identifying advertiser preferences
Amy Jo Coffey; John C. Wurst
| Year of publication: |
2012
|
|---|---|
| Authors: | Coffey, Amy Jo ; Wurst, John C. |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 9.2012, 4, p. 21-39
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| Subject: | Fernsehwerbung | Television advertising | Marktforschung | Market research | Conjoint-Analyse | Conjoint analysis | Zielgruppe | Target group | Englisch (Sprache) | English (Language) | Ethnische Beziehungen | Ethnic relations | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009735182