Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption
Year of publication: |
2000
|
---|---|
Authors: | Everdingen, Yvonne M. van ; Bamossy, Gary J. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 48.2000, 2, p. 123-133
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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