Marketing of competence-based solutions to buyers in exploratory relationships : perspective of OEM suppliers
Ling-yee Li
| Year of publication: |
2011
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|---|---|
| Authors: | Li, Ling-yee |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 7, p. 1206-1213
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| Subject: | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model | Marketingmanagement | Marketing management | Automobilzulieferindustrie | Automotive supplier industry | Ressourcenorientierter Ansatz | Resource-based view | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009491986