Antecedents and effect of internet implementation for trade shows
Year of publication: |
2010
|
---|---|
Authors: | Li, Ling-yee |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 4, p. 272-283
|
Subject: | Messebeteiligung | Trade fair participation | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
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