What do we mean by #8220marketing#8221 resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)
| Year of publication: |
2006
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| Authors: | Gibbert, Michael ; Golfetto, Francesca ; Zerbini, Fabrizio |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 59.2006, 1, p. 148-151
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