Marketing of SMHEs in Turkey : a comparative analysis
Year of publication: |
2009
|
---|---|
Authors: | Yolal, Medet ; Emeksiz, Murat ; Cetinel, Fatmagul |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 18.2009, 4, p. 372-385
|
Subject: | Hotellerie | Hotel industry | KMU | SME | Marketingmanagement | Marketing management | Türkei | Turkey |
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