Marketing payback : is your marketing profitable ?
Robert Shaw and David Merrick
| Year of publication: |
2005
|
|---|---|
| Authors: | Shaw, Robert ; Merrick, David |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Evaluation | Marketingmanagement |
| Extent: | XI, 511 S. : graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-68884-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004820495