Marketing performance assessment systems and the business context
Year of publication: |
2013
|
---|---|
Authors: | Frösén, Johanna ; Tikkanen, Henrikki ; Jaakkola, Matti ; Vassinen, Antti |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 5/6, p. 715-737
|
Subject: | Marketing | Performance-Messung | Performance measurement | Klassifikation | Classification | Multivariate Analyse | Multivariate analysis | Finnland | Finland |
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