Marketing placebo effects : from behavioral effects to behavior change?
Year of publication: |
2015
|
---|---|
Authors: | Enax, Laura ; Weber, Bernd |
Published in: |
Journal of agricultural & food industrial organization. - Berlin : De Gruyter, ISSN 1542-0485, ZDB-ID 2113270-7. - Vol. 13.2015, 1, p. 15-31
|
Subject: | Marketing placebo effects | credence attributes | food decisions | neuroscience | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
-
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp, (2013)
-
Neuromarketing and improved understanding of consumer behaviour through brain-based neuro activity
Al Smadi, Sami, (2021)
-
Cruz, Cassiana Maris Lima, (2016)
- More ...
-
Enax, Laura L. M., (2017)
-
The neuroeconomics of voting: Neural evidence of different sources of utility in voting
Bischoff, Ivo, (2012)
-
Dynamische Preissetzung: Wer profitiert?
Genth, Stefan, (2016)
- More ...