Marketing planning : a global perspective
Svend Hollensen
| Year of publication: |
2006
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
London [u.a.] : McGraw-Hill Companies |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 350 p. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-710418-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004444139