Marketing planning for services
Malcolm McDonald and Adrian Payne
| Year of publication: |
2016
|
|---|---|
| Authors: | McDonald, Malcolm ; Payne, Adrian |
| Publisher: |
London : Routledge |
| Subject: | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Services marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 364 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | First published 1996 by Butterworth-Heinemann |
| ISBN: | 1-138-15279-X ; 978-1-138-15279-3 ; 978-0-7506-3022-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538193