Marketing planning in a total quality environment
Robert E. Linneman ; John L. Stanton
| Year of publication: |
1995
|
|---|---|
| Authors: | Linneman, Robert E. ; Stanton, John L. |
| Publisher: |
New York [u.a.] : Haworth Press |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 464 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 1-56024-938-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004298937