Nischenmarketing
Robert E. Linneman ; John L. Stanton
| Alternative title: | Making niche marketing work <dt.> |
|---|---|
| Year of publication: |
1992
|
| Authors: | Linneman, Robert E. ; Stanton, John L. |
| Publisher: |
Frankfurt [u.a.] : Campus-Verl. |
| Subject: | Marktnische | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 256 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-593-34734-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004135653