Marketing Planning in Small Enterprises: A Model and Some Empirical Evidence
Year of publication: |
1990
|
---|---|
Authors: | Carson, David ; Cromie, Stanley |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 7.1990, 3, p. 5-18
|
Publisher: |
MCB UP Ltd |
Subject: | Management structure | Marketing planning | Small firms |
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