Marketing planning & strategy
Alternative title: | Marketing planning and strategy |
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Year of publication: |
2000 ; 6. ed.
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Authors: | Jain, Subhash Chandra |
Publisher: |
Cincinnati, Ohio [u.a.] : South Western College Pub. |
Subject: | Marketing | Unternehmensplanung | Strategische Planung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Analyseinstrumente für die strategische Marketingplanung
Schadenhofer, Leopold, (1982)
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Strategic market planning : problems and analytical approaches
Abell, Derek F., (1979)
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Jenner, Thomas, (2003)
- More ...
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Jain, Subhash C., (1989)
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International marketing management
Jain, Subhash C., (1987)
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Marketing planning and strategy
Jain, Subhash C., (1985)
- More ...