MARKETING POLICY FORMULATION IN MULTIPLE STRATEGIC CONTEXTS
Year of publication: |
2014
|
---|---|
Authors: | NEAMTU, LIVIU ; NEAMTU, ADINA CLAUDIA |
Published in: |
Annals - Economy Series. - Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, ISSN 1844-7007. - Vol. 6.2014, December, p. 242-246
|
Publisher: |
Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor |
Subject: | marketing mix | policy | market | business strategy | strategic options |
-
Mohsen, Brahmi, (2015)
-
How to bring innovation into a conservative market?
Sedysheva, Maritana, (2016)
-
Strategic type, market orientation, and the balance between adaptability and adaptation
Lukas, Bryan A., (2009)
- More ...
-
ANALYSIS, SELECTION AND RANKING OF FOREIGN MARKETS. A COMPREHENSIVE APPROACH
NEAMTU, LIVIU, (2013)
-
GROWING A COMPANY BY INTERNATIONAL BUSINESS PLANNING
NEAMTU, LIVIU, (2014)
-
STRATEGIC ALTERNATIVES RELATED TO MARKET DEMAND
NEAMTU, LIVIU, (2014)
- More ...