Marketing practices in the Spanish rural tourism sector and their contribution to business outcomes
Ana Isabel Polo-Peña, Dolores Maria Frías-Jamilena and Miguel Angel Rodríguez-Molina
| Year of publication: |
2012
|
|---|---|
| Authors: | Polo-Peña, Ana Isabel ; Frías-Jamilena, Dolores Maria ; Rodríguez-Molina, Miguel Angel |
| Published in: |
Entrepreneurship and regional development : an international journal. - London [u.a.] : Routledge, ISSN 0898-5626, ZDB-ID 1069657-X. - Vol. 24.2012, 7/8, p. 503-521
|
| Subject: | Tourismusmarketing | Tourism marketing | Ländliche Entwicklung | Rural development | Marketingmanagement | Marketing management | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009666723