Marketing : principles and perspectives
William O. Bearden ; Thomas N. Ingram ; Raymond W. LaForge
| Year of publication: |
2007 ; 5. ed., internat. ed.
|
|---|---|
| Authors: | Bearden, William O. |
| Other Persons: | Ingram, Thomas N. (contributor) ; LaForge, Raymond W. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing | United States |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVI, 588 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2003 |
| ISBN: | 978-0-07-110585-9 ; 0-07-110585-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004858521