Marketing proactiveness, customer value added establishment and marketing success : an empirical study of hotel businesses in Thailand
Year of publication: |
2010
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Authors: | Phokha, Ampasri ; Ussahawanitchakit, Phapruke |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 10.2010, 3, p. 1-26
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Subject: | Dienstleistungsmarketing | Services marketing | Innovation | Erfolgsfaktor | Success factor | Hotellerie | Hotel industry | Thailand |
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