Marketing productivity in consumer goods industries : a vertical perspective
Year of publication: |
1978
|
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Authors: | Steiner, Robert L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 42.1978, 1, p. 60-70
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Subject: | Absatz | Vereinigte Staaten |
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