Marketing : prozess- und praxisorientierte Grundlagen
Peter M. Runia, Frank Wahl, Olaf Geyer, Christian Thewißen
| Year of publication: |
2015 ; 4., aktualisierte Auflage
|
|---|---|
| Authors: | Runia, Peter ; Wahl, Frank ; Geyer, Olaf ; Thewißen, Christian |
| Publisher: |
Berlin [u.a.] : De Gruyter Oldenbourg |
| Subject: | Marketing | Marketingmanagement | Marketing management | Deutschland | Germany | Lehrbuch |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 372 Seiten Illustrationen, Karten |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite [351] - 361 |
| ISBN: | 3-11-041395-7 ; 978-3-11-041395-3 ; 978-3-11-041397-7 ; 978-3-11-041396-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011280893