Marketing public relations : a marketer's approach to public relations and social media
Gaetan T. Giannini, Jr. (Cedar Crest College)
| Year of publication: |
[2010]
|
|---|---|
| Authors: | Giannini, Gaetan T. |
| Publisher: |
Boston : Pearson Education, Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Web 2.0-Technologien | Web 2.0 technologies |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, 291 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-13-608299-8 ; 978-0-13-608299-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830814