Marketing public relations : a marketer's approach to public relations and social media
Gaetan T. Giannini
| Year of publication: |
2009
|
|---|---|
| Authors: | Giannini, Gaetan T. |
| Publisher: |
Upper Saddle River, N.J. : Prentice Hall |
| Subject: | Öffentlichkeitsarbeit | Marketingmanagement | Public relations | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 291 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-608299-8 ; 978-0-13-608299-6 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004944549